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Interpretation in Social Life, Social Science, and Marketing

af John O'Shaughnessy

indgår i Routledge Interpretive Marketing Research serien

Interpretation in Social Life, Social Science, and Marketing af John O'Shaughnessy
Bag om Interpretation in Social Life, Social Science, and Marketing

Analyzes the nature and role of interpretation in social interactions, decision making in social science enquires and consumer marketing, in the use of statistics and causal analysis, in consumer evaluations of products and in interpreting problematic situations along side biases arising from the emotions.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9780415777582
  • Indbinding:
  • Hardback
  • Sideantal:
  • 228
  • Udgivet:
  • 6. april 2009
  • Størrelse:
  • 152x229x0 mm.
  • Vægt:
  • 453 g.
  • 2-3 uger.
  • 11. december 2024

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Beskrivelse af Interpretation in Social Life, Social Science, and Marketing

Analyzes the nature and role of interpretation in social interactions, decision making in social science enquires and consumer marketing, in the use of statistics and causal analysis, in consumer evaluations of products and in interpreting problematic situations along side biases arising from the emotions.

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