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Internet Marketing and Big Data Exploitation

Bag om Internet Marketing and Big Data Exploitation

Understanding new strategic approaches is provided by examining how the online world is being exploited by organisations in sectors of a modern economy such retailing, healthcare and the public sector in terms of creating new forms of competitive advantage as a consequence of the advent of mobile technology and online social networks.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9781349504145
  • Indbinding:
  • Paperback
  • Sideantal:
  • 287
  • Udgivet:
  • 1. januar 2015
  • Udgave:
  • 12015
  • Størrelse:
  • 140x216x16 mm.
  • Vægt:
  • 3794 g.
  • 8-11 hverdage.
  • 17. december 2024
På lager
Forlænget returret til d. 31. januar 2025

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- Adgang til 70.000+ titler
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Beskrivelse af Internet Marketing and Big Data Exploitation

Understanding new strategic approaches is provided by examining how the online world is being exploited by organisations in sectors of a modern economy such retailing, healthcare and the public sector in terms of creating new forms of competitive advantage as a consequence of the advent of mobile technology and online social networks.

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