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Internet Marketing and Big Data Exploitation

Bag om Internet Marketing and Big Data Exploitation

Understanding new strategic approaches is provided by examining how the online world is being exploited by organisations in sectors of a modern economy such retailing, healthcare and the public sector in terms of creating new forms of competitive advantage as a consequence of the advent of mobile technology and online social networks.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9781137488947
  • Indbinding:
  • Hardback
  • Sideantal:
  • 287
  • Udgivet:
  • 10. februar 2015
  • Størrelse:
  • 140x216x18 mm.
  • Vægt:
  • 4777 g.
  • 8-11 hverdage.
  • 17. december 2024
Forlænget returret til d. 31. januar 2025

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- Rabat på køb af fysiske bøger
- 1 valgfrit digitalt ugeblad
- 20 timers lytning og læsning
- Adgang til 70.000+ titler
- Ingen binding

Abonnementet koster 75 kr./md.
Ingen binding og kan opsiges når som helst.

Beskrivelse af Internet Marketing and Big Data Exploitation

Understanding new strategic approaches is provided by examining how the online world is being exploited by organisations in sectors of a modern economy such retailing, healthcare and the public sector in terms of creating new forms of competitive advantage as a consequence of the advent of mobile technology and online social networks.

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