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Internet-Based Customer Value Management

- Developing Customer Relationships Online

Bag om Internet-Based Customer Value Management

Customer value management is a managerial approach in which customers are perceived as the company's asset, the value of which may be measured and increased through the organization of processes around customer relationships.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9783319357638
  • Indbinding:
  • Paperback
  • Sideantal:
  • 152
  • Udgivet:
  • 10. september 2016
  • Udgave:
  • 12015
  • Størrelse:
  • 235x155x9 mm.
  • Vægt:
  • 2584 g.
  • 8-11 hverdage.
  • 20. november 2024
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- Adgang til 70.000+ titler
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Beskrivelse af Internet-Based Customer Value Management

Customer value management is a managerial approach in which customers are perceived as the company's asset, the value of which may be measured and increased through the organization of processes around customer relationships.

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