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Internet-Based Customer Value Management

- Developing Customer Relationships Online

Bag om Internet-Based Customer Value Management

Customer value management is a managerial approach in which customers are perceived as the company's asset, the value of which may be measured and increased through the organization of processes around customer relationships.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9783319098548
  • Indbinding:
  • Hardback
  • Sideantal:
  • 152
  • Udgivet:
  • 31. oktober 2014
  • Udgave:
  • 2015
  • Størrelse:
  • 163x242x13 mm.
  • Vægt:
  • 390 g.
Leveringstid: 8-11 hverdage
Forventet levering: 20. november 2024

Beskrivelse af Internet-Based Customer Value Management

Customer value management is a managerial approach in which customers are perceived as the company's asset, the value of which may be measured and increased through the organization of processes around customer relationships.

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