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Housework and Housewives in American Advertising

- Married to the Mop

af Jessamyn Neuhaus
Housework and Housewives in American Advertising af Jessamyn Neuhaus
Bag om Housework and Housewives in American Advertising

An analysis of how since the end of te 19th-century advertising agencies and their housework product clients utilized a remarkably consistent depiction of housewives and housework, illustrating that that although Second Wave feminism successfully called into question the housewife stereotype, homemaking has remained an American feminine ideal.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9781349296187
  • Indbinding:
  • Paperback
  • Sideantal:
  • 273
  • Udgivet:
  • 4. december 2015
  • Udgave:
  • 12011
  • Størrelse:
  • 140x216x0 mm.
  • Vægt:
  • 369 g.
  • 8-11 hverdage.
  • 11. december 2024
På lager
Forlænget returret til d. 31. januar 2025

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An analysis of how since the end of te 19th-century advertising agencies and their housework product clients utilized a remarkably consistent depiction of housewives and housework, illustrating that that although Second Wave feminism successfully called into question the housewife stereotype, homemaking has remained an American feminine ideal.

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