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Housework and Housewives in American Advertising

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An analysis of how since the end of te 19th-century advertising agencies and their housework product clients utilized a remarkably consistent depiction of housewives and housework, illustrating that that although Second Wave feminism successfully called into question the housewife stereotype, homemaking has remained an American feminine ideal.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9781137347237
  • Indbinding:
  • Paperback
  • Sideantal:
  • 273
  • Udgivet:
  • 27. august 2013
  • Størrelse:
  • 140x210x16 mm.
  • Vægt:
  • 358 g.
  • 8-11 hverdage.
  • 7. december 2024

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- Adgang til 70.000+ titler
- Ingen binding

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Beskrivelse af Housework and Housewives in American Advertising

An analysis of how since the end of te 19th-century advertising agencies and their housework product clients utilized a remarkably consistent depiction of housewives and housework, illustrating that that although Second Wave feminism successfully called into question the housewife stereotype, homemaking has remained an American feminine ideal.

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