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Gastronomy, Tourism and the Media

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This book examines and analyses the connections between gastronomy, tourism and the media. It argues that in the modern world, gastronomy is increasingly a major component and driver of tourism and that destinations are using their cuisines and food cultures in marketing to increase their competitive advantage.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9781845415747
  • Indbinding:
  • Hardback
  • Sideantal:
  • 264
  • Udgivet:
  • 27. juli 2016
  • Størrelse:
  • 243x161x21 mm.
  • Vægt:
  • 556 g.
  • Ukendt - mangler pt..

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This book examines and analyses the connections between gastronomy, tourism and the media. It argues that in the modern world, gastronomy is increasingly a major component and driver of tourism and that destinations are using their cuisines and food cultures in marketing to increase their competitive advantage.

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