Bøger udgivet af Palgrave Macmillan UK

What does 'being flexible' mean in practice? What can the move towards flexible work contracts tell us about organizational change in general and about changing forms of workplace governance and control in particular? This book engages with transforming notions of career and community at a transnational temporary agency.

Drawing upon current literature on the history and politics of therapeutic cultures and upon original, qualitative research this book was produced in response to rapidly growing interest in the rise of 'new' HRD practices such as coaching, 'soft skills' training and personal development training.

Women are the most financially attractive target audience and buy the majority of products and services, so improving the way we market to women is the easiest and most effective business growth strategy. This book dispels the traditional stereotypes about women as consumers and creates a clear business case for marketing to women.

Summarizing the three main reasons why customized programs are commissioned, this book explains and explores the key aspects of successful development programs, with views from corporate sponsors, participants, faculty contributors and case studies of customised programs commissioned by 6 organizations.

A selection from the abundant source material generated by the Normans and the peoples they conquered. As this study demonstrates, few other medieval peoples generated historical writing of such quantity and quality. Van Houts takes a wide European perspective on the Normans, assessing and explaining Norman expansion, their political and social organization and their eventual decline.

Japan's reputation for humanitarianism rests on the generous behaviour accorded to 70,000 Russian prisoners of war in Japan during the Russo-Japanese War (1904-05). This contrasts sharply with the brutality displayed during the Pacific War (1941-45) towards 200,000 Allied prisoners of war. The power of the State to coerce the people, by using the reverence felt for the Emperor, enabled the Japanese to switch humanitarianism on, or off, apparently at will. This extraordinary volte-face is explored in this fascinating book.

The world of pricing has been changing at a fast pace. There has been a development of new dynamic pricing strategies, an explosion of new pricing tactics, and a focus on smarter buyers. This book focuses on those developments and highlights new perspectives for pricing strategies.

The book offers an exciting overview of the marketing opportunities, challenges and traditions in Islamic countries. Providing an insight into the specifics of marketing in Islamic countries, the book is an interesting and helpful read for marketers, students and all who enjoy marketing challenges presented by less well-known emerging markets.

At the end of the Cold War, the global economic system encountered a new phenomenon in the field of knowledge creation and technological innovation - the birth of mad technologies. This book analyses major changes in the national innovation systems (NIS) due to the introduction of mad technologies in East Asia. The authors find that mad technologies were the cause of stock market crashes and economic uncertainties in the region and conclude that successful corporations use various measures to neutralize mad technologies and/or incorporate them into the NIS.

A close look at the ethical and social responsibilities of the alcohol industry in the 21st Century. It begins with a whistle stop tour of the historical developments of alcohol. It then critiques the legislative and voluntary codes surrounding the advertising industry, popular culture, religious groups, Government and local authorities.

The National Perspectives on the Development of Public Relations: Other Voices series is the first to offer an authentic world-wide view of the history of public relations. It features six books, five of which cover continental and regional groups. This second book in the series focuses on Eastern Europe.

The author argues that power in organizations has negative and counter-productive effects: management should be based on self-guidance and maximizing each individual's creative resources. Arguing that mangers should focus on developing efficiency, empathy and imagination, this includes questionnaires so readers can assess their management approach.

Flesh Cinema: The Corporeal Turn in American Avant-Garde Film explores the groundbreaking representation of the body in experimental films of the 1960s and 1970s. Focusing on sexually explicit films by Andy Warhol, Barbara Rubin, Stan Brakhage, Carolee Schneemann, Yoko Ono and Paul Sharits, this book demonstrates how experimental cinema not only transformed American visual culture, but also the lives of those who created it. By situating these films in relation to the civil rights and sexual liberation movements, Flesh Cinema investigates how social politics continue to inform their meaning. Drawing upon unpublished archival materials, this book provides a rich account of the intimate artistic collaborations that inspired these films. Merging close readings with historical and biographical analysis, Flesh Cinema argues that queer forms of friendship were essential to the innovative representations of bodies on-screen. In doing so, it provides a fresh take on avant-garde cinema for film and art scholars and students.