Bøger af Sally (Coventry University Dibb
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761,95 kr. Explains the nature of marketing and the importance of understanding the complexities of the market place in a concise manner. This title follows a logical structure enabling students to see how effective marketing requires an analysis of the market place, the recommendation of a marketing strategy and the implementation of the desired strategy.
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- 761,95 kr.
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- Target Marketing for Marketing Managers
833,95 kr. Explains the key aims behind the segmentation process and shows how to build up a strategy for identifying and targeting segments effectively.
- Bog
- 833,95 kr.