Bøger af Robert Palmatier

all the metaphors are classified according to their animal source in a list at the end of the book. An animal metaphor is a word, phrase, or sentence that expresses a resemblance or similarity between someone or something and a particular animal or animal class.

This is a brand new textbook on marketing strategy that focuses on the pursuit of solutions to four fundamental marketing problems: 1. All customers differ 2. All customers change 3. All competitors react 4. All resources are limitedStructured around these four First Principles of Marketing, this important new textbook offers a unique and extensively classroom-tested approach to marketing strategy. It provides a structured framework to develop effective strategies to deal with diverse marketing problems while integrating data analytics into the decision-making process.Authored by world-leading experts in marketing strategy, Marketing Strategy: First Principles and Data Analytics is the ideal companion for undergraduate, MBA and Executive MBA students of marketing, and practicing executives looking to bring a more systematic approach to their firms' marketing strategy efforts.

This dictionary explores the relationship between the literal and the nonliteral (idiomatic and metaphorical) language of the cooking and eating of food. Each entry contains a description of the historical background of each of the two types of language, and the works that record the terms.

provide[s] informative and entertaining browsing, depicting how filled our language is with sports metaphors, many of whose derivations are little known: `the devil to pay,' `hazard a guess,' `red herring,' etc.