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  • - The Marketing Workbench Laboratory Experience
    af John M. McCann & John P. Gallagher
    1.070,95 kr.

    This book is about the role of expert systems in marketing, particularly in the consumer goods industry. Chapter 3 provides a general introduction to the topic, which is continued in chapter 4 where a small expert system (the Promotion Advisor) is used to illustrate the important features of a backward-chaining, rule-based system.

  • - The Marketing Workbench Laboratory Experience
    af John M. McCann & John P. Gallagher
    1.113,95 kr.

    This book is about the role of expert systems in marketing, particularly in the consumer goods industry. Chapter 3 provides a general introduction to the topic, which is continued in chapter 4 where a small expert system (the Promotion Advisor) is used to illustrate the important features of a backward-chaining, rule-based system.