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Expert Systems for Scanner Data Environments

- The Marketing Workbench Laboratory Experience

af John M. McCann, John P. Gallagher

indgår i International Series in Quantitative Marketing serien

Expert Systems for Scanner Data Environments af John M. McCann
Bag om Expert Systems for Scanner Data Environments

This book is about the role of expert systems in marketing, particularly in the consumer goods industry. Chapter 3 provides a general introduction to the topic, which is continued in chapter 4 where a small expert system (the Promotion Advisor) is used to illustrate the important features of a backward-chaining, rule-based system.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9780792390763
  • Indbinding:
  • Hardback
  • Sideantal:
  • 224
  • Udgivet:
  • 22. november 1990
  • Udgave:
  • 1990
  • Størrelse:
  • 234x156x14 mm.
  • Vægt:
  • 1150 g.
  • 8-11 hverdage.
  • 11. december 2024
Forlænget returret til d. 31. januar 2025

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This book is about the role of expert systems in marketing, particularly in the consumer goods industry. Chapter 3 provides a general introduction to the topic, which is continued in chapter 4 where a small expert system (the Promotion Advisor) is used to illustrate the important features of a backward-chaining, rule-based system.

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