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Expert Systems for Scanner Data Environments

- The Marketing Workbench Laboratory Experience

af John M. McCann, John P. Gallagher

indgår i International Series in Quantitative Marketing serien

Expert Systems for Scanner Data Environments af John M. McCann
Bag om Expert Systems for Scanner Data Environments

This book is about the role of expert systems in marketing, particularly in the consumer goods industry. Chapter 3 provides a general introduction to the topic, which is continued in chapter 4 where a small expert system (the Promotion Advisor) is used to illustrate the important features of a backward-chaining, rule-based system.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9789401057462
  • Indbinding:
  • Paperback
  • Sideantal:
  • 224
  • Udgivet:
  • 6. oktober 2012
  • Udgave:
  • 11990
  • Størrelse:
  • 234x156x13 mm.
  • Vægt:
  • 379 g.
  • 8-11 hverdage.
  • 21. november 2024

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This book is about the role of expert systems in marketing, particularly in the consumer goods industry. Chapter 3 provides a general introduction to the topic, which is continued in chapter 4 where a small expert system (the Promotion Advisor) is used to illustrate the important features of a backward-chaining, rule-based system.

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