Bøger af Gordon Foxall
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378,95 kr. This is a reprint of a formerly published book. It deals with the psychology and behavior that motivates people to make the purchase and consumer choices that they do.The book makes a major new contribution to our understanding of consumer decision-making.
- Bog
- 378,95 kr.
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- Bog
- 567,95 kr.
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609,95 - 1.780,95 kr. - Bog
- 609,95 kr.
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- Marketing and Strategy
609,95 - 1.780,95 kr. Originally published: London: Croom Helm, 1984.
- Bog
- 609,95 kr.
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- The Behavioural Perspective Model
567,95 - 2.062,95 kr. Presents a structured approach to consumer research, showing how a simple framework that embodies the rewards and costs associated with consumer choice can be used to interpret a wide range of consumer behaviours.
- Bog
- 567,95 kr.