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Bøger af Gordon Foxall

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  • af Gordon Foxall
    378,95 kr.

    This is a reprint of a formerly published book. It deals with the psychology and behavior that motivates people to make the purchase and consumer choices that they do.The book makes a major new contribution to our understanding of consumer decision-making.

  • - The BPM Research Program
    af Gordon Foxall
    567,95 - 3.434,95 kr.

  • af Gordon Foxall
    609,95 - 1.780,95 kr.

  • - Marketing and Strategy
    af Gordon Foxall
    609,95 - 1.780,95 kr.

    Originally published: London: Croom Helm, 1984.

  • - The Behavioural Perspective Model
    af UK) Foxall & Gordon (Cardiff University
    567,95 - 2.062,95 kr.

    Presents a structured approach to consumer research, showing how a simple framework that embodies the rewards and costs associated with consumer choice can be used to interpret a wide range of consumer behaviours.