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Bøger af E. Martin

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  • - English and Global Imagery in French Advertising
    af E. Martin
    1.070,95 kr.

    Elizabeth Martin explores the impact of globalization on the language of French advertising, showing that English and global imagery play an important role in tailoring global campaigns to the French market, with media companies undeterred by the attempts through legislation to curb language mixing in the media.

  • - Comptes rendus des 3e Journees Francophones d'Informatique Medicale, Paris, juin 1991
    af E. Martin & J. R. Scherrer
    559,95 kr.

  • - English and Global Imagery in French Advertising
    af E. Martin
    1.076,95 kr.

    Elizabeth Martin explores the impact of globalization on the language of French advertising, showing that English and global imagery play an important role in tailoring global campaigns to the French market, with media companies undeterred by the attempts through legislation to curb language mixing in the media.