Marketing Identities Through Language
- English and Global Imagery in French Advertising
- Indbinding:
- Hardback
- Sideantal:
- 286
- Udgivet:
- 30. november 2005
- Udgave:
- 2006
- Størrelse:
- 163x222x21 mm.
- Vægt:
- 488 g.
Leveringstid:
8-11 hverdage
Forventet levering: 20. november 2024
Beskrivelse af Marketing Identities Through Language
Elizabeth Martin explores the impact of globalization on the language of French advertising, showing that English and global imagery play an important role in tailoring global campaigns to the French market, with media companies undeterred by the attempts through legislation to curb language mixing in the media.
Brugerbedømmelser af Marketing Identities Through Language
Giv din bedømmelse
For at bedømme denne bog, skal du være logget ind.Andre købte også..
Find lignende bøger
Bogen Marketing Identities Through Language findes i følgende kategorier:
© 2024 Pling BØGER Registered company number: DK43351621