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Marketing Identities Through Language

- English and Global Imagery in French Advertising

af E. Martin
Marketing Identities Through Language af E. Martin
Bag om Marketing Identities Through Language

Elizabeth Martin explores the impact of globalization on the language of French advertising, showing that English and global imagery play an important role in tailoring global campaigns to the French market, with media companies undeterred by the attempts through legislation to curb language mixing in the media.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9781349526000
  • Indbinding:
  • Paperback
  • Sideantal:
  • 286
  • Udgivet:
  • 1. januar 2006
  • Udgave:
  • 12006
  • Størrelse:
  • 140x216x0 mm.
  • Vægt:
  • 389 g.
  • 8-11 hverdage.
  • 20. november 2024
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Elizabeth Martin explores the impact of globalization on the language of French advertising, showing that English and global imagery play an important role in tailoring global campaigns to the French market, with media companies undeterred by the attempts through legislation to curb language mixing in the media.

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