Bøger af Brian Salter

If you want to be the best, you have to have the right skillset. From strategy, mobile and ecommerce to social media, SEO and PR, THE ULTIMATE MARKETING & PR BOOK is a dynamic collection of tools, techniques, and strategies for success. Discover the main themes, key ideas and tools you need and bring it all together with practical exercises.This is your complete course in modern marketing. ABOUT THE SERIESULTIMATE books are for managers, leaders, and business executives who want to succeed at work. From marketing and sales to management and finance, each title gives comprehensive coverage of the essential business skills you need to get ahead in your career. Written in straightforward English, each book is designed to help you quickly master the subject, with fun quizzes embedded so that you can check how you're doing.

What are the political forces which drive the process of change in the health service? He shows how the escalating demand for health care combined with recent radical policy initiatives has posed different problems for politicians, doctors, bureaucrats and managers.

Brilliant PR just got easierYou are about to discover everything you need to know about Public Relations. PR is the practice of conveying messages to the public with the intention of changing the public's actions by influencing their opinions. By targeting different audiences with different messages to achieve an overall goal, PR practitioners can achieve widespread opinion and behavioural change.Communications is seen as being a key element in business, with PR experts increasingly called on to advise senior management on appropriate communications strategies, before decisions are made, rather than being called on to defend them after they have been made. But PR is not just for self-conscious organizations. If you are looking for a job or an in-house promotion; or if you are trying to publicize a fundraiser for your local charity; if you're trying to advance a cause, or you want others to appreciate your point of view, you need your voice to be heard.Nowadays there is a veritable plethora of communication channels available, ranging from traditional newspapers and magazines to online outlets including ezines, social networking sites and blogs. Some of these are good in some situations, but hopeless in others. Throughout this book we will be concentrating on how we can effect the flow of information and how we can achieve the desired mindset change in our target audiences.- Sunday: Who needs PR- Monday: External audiences- Tuesday: Dealing with the media- Wednesday: Social Media- Thursday: Practical pointers for powerful press releases- Friday: Marketing communications- Saturday: Internal PR

Building Toys, a captivating book written by the talented author Brian Salter, is an absolute must-read for anyone interested in the world of toys. Published in 2011 by Bloomsbury Publishing PLC, this book delves into the fascinating world of toy construction. This engrossing book falls under a genre that combines elements of creativity, innovation, and nostalgia, providing readers with a unique perspective on the subject. Brian Salter, with his vivid and imaginative writing, takes us on an unforgettable journey, exploring the intricacies of building toys. From its inception to its current state, the book provides a comprehensive overview of the evolution of building toys. Published by the renowned Bloomsbury Publishing PLC, this book is a testament to their commitment to delivering high-quality literature. So, immerse yourself in the captivating world of 'Building Toys', and let Brian Salter guide you through this remarkable journey.

Part of a vital series for today's manager, produced in conjunction with the Chartered Management Institute, this book delivers clear, expert advice on the most frequently asked questions about presenting effectively in the workplace in a format designed to fit easily into a busy working life.

First Published in 1994. Routledge is an imprint of Taylor & Francis, an informa company.

A new politics of medicine is emerging from the changing relationship between medicine, society and the state. It is characterized by informed health consumers, an interventionist state, and a mobilized medical profession. With the media now its constant companion, medicine has been abrubtly politicized by a range of pressures.