Bøger af Berend Wierenga

Marketing management support systems are designed to make marketing managers more effective decision makers in this electronic era. The basic issue is the question of how to determine the most effective type of support for a given marketing decision maker in a particular decision situation.

Marketing management support systems are designed to make marketing managers more effective decision makers in this electronic era. The basic issue is the question of how to determine the most effective type of support for a given marketing decision maker in a particular decision situation.