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Marketing Management Support Systems

- Principles, Tools, and Implementation

af Berend Wierenga, Gerrit van Bruggen

indgår i International Series in Quantitative Marketing serien

Marketing Management Support Systems af Berend Wierenga
Bag om Marketing Management Support Systems

Marketing management support systems are designed to make marketing managers more effective decision makers in this electronic era. The basic issue is the question of how to determine the most effective type of support for a given marketing decision maker in a particular decision situation.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9781461370765
  • Indbinding:
  • Paperback
  • Sideantal:
  • 341
  • Udgivet:
  • 12. oktober 2012
  • Udgave:
  • 12000
  • Størrelse:
  • 234x156x18 mm.
  • Vægt:
  • 551 g.
Leveringstid: 8-11 hverdage
Forventet levering: 21. november 2024

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Marketing management support systems are designed to make marketing managers more effective decision makers in this electronic era. The basic issue is the question of how to determine the most effective type of support for a given marketing decision maker in a particular decision situation.

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