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Marketing Management Support Systems

- Principles, Tools, and Implementation

Bag om Marketing Management Support Systems

Marketing management support systems are designed to make marketing managers more effective decision makers in this electronic era. The basic issue is the question of how to determine the most effective type of support for a given marketing decision maker in a particular decision situation.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9780792386155
  • Indbinding:
  • Hardback
  • Sideantal:
  • 341
  • Udgivet:
  • 30. april 2000
  • Udgave:
  • 2000
  • Størrelse:
  • 234x156x20 mm.
  • Vægt:
  • 1500 g.
  • 8-11 hverdage.
  • 11. december 2024
På lager
Forlænget returret til d. 31. januar 2025

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- Adgang til 70.000+ titler
- Ingen binding

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Marketing management support systems are designed to make marketing managers more effective decision makers in this electronic era. The basic issue is the question of how to determine the most effective type of support for a given marketing decision maker in a particular decision situation.

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