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  • Strategic Customer Management af University of New South Wales
    Strategic Customer Management
    - Integrating Relationship Marketing and CRM
    af University of New South Wales, Adrian (Professor, Sydney) Payne, mfl.
    767,95 - 1.604,95 kr.

    The first textbook to integrate relationship marketing and CRM for a clear roadmap to excellent customer management. Its up-to-date coverage includes technological issues, digital marketing and social media. Current examples and case studies from around the world connect theory with global practice.

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