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Focus Group Practice

af Claudia Puchta
Focus Group Practice af Claudia Puchta
Bag om Focus Group Practice

Focus Group Practice provides a picture of focus group moderation and interaction that is based on the study of what actually happens in high-class market research focus groups and in using recent theories of interaction, for example discourse and conversation analyses, to throw light on the practice of moderation.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9780761966913
  • Indbinding:
  • Paperback
  • Sideantal:
  • 184
  • Udgivet:
  • 15. januar 2004
  • Størrelse:
  • 171x243x11 mm.
  • Vægt:
  • 332 g.
  • 8-11 hverdage.
  • 20. november 2024

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Abonnementspris

- Rabat på køb af fysiske bøger
- 1 valgfrit digitalt ugeblad
- 20 timers lytning og læsning
- Adgang til 70.000+ titler
- Ingen binding

Abonnementet koster 75 kr./md.
Ingen binding og kan opsiges når som helst.

Bag om Claudia Puchta

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Beskrivelse af Focus Group Practice

Focus Group Practice provides a picture of focus group moderation and interaction that is based on the study of what actually happens in high-class market research focus groups and in using recent theories of interaction, for example discourse and conversation analyses, to throw light on the practice of moderation.

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