Focus Group Practice
- Indbinding:
- Hardback
- Sideantal:
- 184
- Udgivet:
- 15. januar 2004
- Størrelse:
- 170x242x13 mm.
- Vægt:
- 450 g.
Leveringstid:
Ukendt - mangler pt.
Beskrivelse af Focus Group Practice
Focus Group Practice provides a picture of focus group moderation and interaction that is based on the study of what actually happens in high-class market research focus groups and in using recent theories of interaction, for example discourse and conversation analyses, to throw light on the practice of moderation.
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