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Focus Group Practice

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Focus Group Practice provides a picture of focus group moderation and interaction that is based on the study of what actually happens in high-class market research focus groups and in using recent theories of interaction, for example discourse and conversation analyses, to throw light on the practice of moderation.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9780761966906
  • Indbinding:
  • Hardback
  • Sideantal:
  • 184
  • Udgivet:
  • 15. januar 2004
  • Størrelse:
  • 170x242x13 mm.
  • Vægt:
  • 450 g.
Leveringstid: Ukendt - mangler pt.

Beskrivelse af Focus Group Practice

Focus Group Practice provides a picture of focus group moderation and interaction that is based on the study of what actually happens in high-class market research focus groups and in using recent theories of interaction, for example discourse and conversation analyses, to throw light on the practice of moderation.

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