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Financial Dimensions of Marketing Decisions

Bag om Financial Dimensions of Marketing Decisions

This book is about linking marketing activities and outcomes to the financial performance of the organization. More specifically, the book focuses on how marketing activities generate cash flow, growth, and other financial benefits for the organization.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9783030155674
  • Indbinding:
  • Paperback
  • Sideantal:
  • 247
  • Udgivet:
  • 14. august 2020
  • Udgave:
  • 12019
  • Størrelse:
  • 148x210x0 mm.
  • Vægt:
  • 349 g.
  • 8-11 hverdage.
  • 9. december 2024

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This book is about linking marketing activities and outcomes to the financial performance of the organization. More specifically, the book focuses on how marketing activities generate cash flow, growth, and other financial benefits for the organization.

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