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Financial Dimensions of Marketing Decisions

Bag om Financial Dimensions of Marketing Decisions

This book is about linking marketing activities and outcomes to the financial performance of the organization. More specifically, the book focuses on how marketing activities generate cash flow, growth, and other financial benefits for the organization.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9783030155643
  • Indbinding:
  • Hardback
  • Sideantal:
  • 247
  • Udgivet:
  • 13. juni 2019
  • Udgave:
  • 12019
  • Størrelse:
  • 148x210x0 mm.
  • Vægt:
  • 473 g.
  • 8-11 hverdage.
  • 23. november 2024

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Beskrivelse af Financial Dimensions of Marketing Decisions

This book is about linking marketing activities and outcomes to the financial performance of the organization. More specifically, the book focuses on how marketing activities generate cash flow, growth, and other financial benefits for the organization.

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