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Ethnic Marketing

af Guilherme (University of Newcastle Pires

indgår i Routledge Studies in Marketing serien

Ethnic Marketing af Guilherme (University of Newcastle Pires
Bag om Ethnic Marketing

Ethnic Marketing shows the rich opportunities that ethnic minority communities have to offer, as well as offering instruction on the design and implementation of effective social and business marketing strategies. The text offers practical guidance on assessing the needs of individual ethnic communities and a guide to marketing to these communities within various countries.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9781138832206
  • Indbinding:
  • Paperback
  • Sideantal:
  • 382
  • Udgivet:
  • 12. december 2016
  • Størrelse:
  • 156x234x0 mm.
  • Vægt:
  • 544 g.
  • 8-11 hverdage.
  • 7. december 2024

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Ethnic Marketing shows the rich opportunities that ethnic minority communities have to offer, as well as offering instruction on the design and implementation of effective social and business marketing strategies. The text offers practical guidance on assessing the needs of individual ethnic communities and a guide to marketing to these communities within various countries.

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