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Ethnic Marketing

- Culturally sensitive theory and practice

af Guilherme (University of Newcastle Pires

indgår i Routledge Studies in Marketing serien

Ethnic Marketing af Guilherme (University of Newcastle Pires
Bag om Ethnic Marketing

This is an excellent resource for researchers and advanced marketing students taking both postgraduate and undergraduate courses in marketing management or strategy, as well as government, marketing practitioners and businesses seeking ways to reach ethnic communities.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9780415836005
  • Indbinding:
  • Hardback
  • Sideantal:
  • 364
  • Udgivet:
  • 16. december 2014
  • Størrelse:
  • 157x242x26 mm.
  • Vægt:
  • 718 g.
  • 8-11 hverdage.
  • 7. december 2024
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Ingen binding og kan opsiges når som helst.

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This is an excellent resource for researchers and advanced marketing students taking both postgraduate and undergraduate courses in marketing management or strategy, as well as government, marketing practitioners and businesses seeking ways to reach ethnic communities.

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