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Entrepreneurial Management in Small Firms

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Written by a leading light on the topic, this text examines the processes by which small businesses identify new opportunities, evolve appropriate marketing strategies, develop new products and services and launch these into the market.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9781848600256
  • Indbinding:
  • Paperback
  • Sideantal:
  • 272
  • Udgivet:
  • 3. november 2009
  • Størrelse:
  • 170x242x16 mm.
  • Vægt:
  • 468 g.
  • 8-11 hverdage.
  • 16. december 2024
Forlænget returret til d. 31. januar 2025

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- Rabat på køb af fysiske bøger
- 1 valgfrit digitalt ugeblad
- 20 timers lytning og læsning
- Adgang til 70.000+ titler
- Ingen binding

Abonnementet koster 75 kr./md.
Ingen binding og kan opsiges når som helst.

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Written by a leading light on the topic, this text examines the processes by which small businesses identify new opportunities, evolve appropriate marketing strategies, develop new products and services and launch these into the market.

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