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Entrepreneurial Management in Small Firms

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Written by a leading light on the topic, this text examines the processes by which small businesses identify new opportunities, evolve appropriate marketing strategies, develop new products and services and launch these into the market.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9781848600249
  • Indbinding:
  • Hardback
  • Sideantal:
  • 272
  • Udgivet:
  • 3. november 2009
  • Størrelse:
  • 170x242x20 mm.
  • Vægt:
  • 610 g.
  • Ukendt - mangler pt..
Forlænget returret til d. 31. januar 2025

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- 20 timers lytning og læsning
- Adgang til 70.000+ titler
- Ingen binding

Abonnementet koster 75 kr./md.
Ingen binding og kan opsiges når som helst.

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Written by a leading light on the topic, this text examines the processes by which small businesses identify new opportunities, evolve appropriate marketing strategies, develop new products and services and launch these into the market.

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