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Digital Business and E-Commerce Management

af Dave Chaffey
Digital Business and E-Commerce Management af Dave Chaffey
Bag om Digital Business and E-Commerce Management

Written in an engaging and informative style, Digital Business and E-Commerce Management will give you the knowledge and skills to be able to handle the speed of change faced by organisations in the digital world. In this seventh edition of the book, Chaffey, Hemphill and Edmundson-Bird bring together the most recent academic and practitioner thinking, covering all aspects of digital business including strategy, digital comms and transformation.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9781292193335
  • Indbinding:
  • Paperback
  • Sideantal:
  • 680
  • Udgivet:
  • 21. Juni 2019
  • Udgave:
  • 7
  • Størrelse:
  • 200x262x23 mm.
  • Vægt:
  • 1264 g.
Leveringstid: Nyt oplag forberedes af forlaget

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Written in an engaging and informative style, Digital Business and E-Commerce Management will give you the knowledge and skills to be able to handle the speed of change faced by organisations in the digital world. In this seventh edition of the book, Chaffey, Hemphill and Edmundson-Bird bring together the most recent academic and practitioner thinking, covering all aspects of digital business including strategy, digital comms and transformation.

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