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Customer Relationship Management

af Kristin Anderson

indgår i Briefcase Books Series serien

Customer Relationship Management af Kristin Anderson
Bag om Customer Relationship Management

As customer loyalty becomes a thing of the past, customer relationship management (CRM) has become one of hottest topics. This book supplies solutions to common CRM problems, including how to maximize impact from CRM technology, which data warehousing techniques are effective, and how to create and manage both short- and long-term relationships.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9780071379540
  • Indbinding:
  • Paperback
  • Sideantal:
  • 176
  • Udgivet:
  • 16. Oktober 2001
  • Størrelse:
  • 151x228x14 mm.
  • Vægt:
  • 274 g.
  • 8-11 hverdage.
  • 4. Oktober 2024

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- Adgang til 70.000+ titler
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Abonnementet koster 75 kr./md.
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Beskrivelse af Customer Relationship Management

As customer loyalty becomes a thing of the past, customer relationship management (CRM) has become one of hottest topics. This book supplies solutions to common CRM problems, including how to maximize impact from CRM technology, which data warehousing techniques are effective, and how to create and manage both short- and long-term relationships.

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