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Corporate Social Responsibility, Sustainability and Public Relations

- Negotiating Multiple Complex Challenges

af Donnalyn (Temple University Pompper

indgår i Routledge New Directions in PR & Communication Research serien

indgår i Routledge New Directions in Public Relations & Communication Research serien

Corporate Social Responsibility, Sustainability and Public Relations af Donnalyn (Temple University Pompper
Bag om Corporate Social Responsibility, Sustainability and Public Relations

This book probes if it is possible for PR practitioners to ethically navigate organizations toward CSR even when outcomes may be inconsistent with organizational self-interest. Importantly, how might PR practitioners recommend against doing something that may be consistent with organizational goals but bad for the environment or people?

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9781138743502
  • Indbinding:
  • Paperback
  • Sideantal:
  • 198
  • Udgivet:
  • 13. april 2017
  • Størrelse:
  • 156x234x0 mm.
  • Vægt:
  • 453 g.
  • 8-11 hverdage.
  • 6. december 2024
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This book probes if it is possible for PR practitioners to ethically navigate organizations toward CSR even when outcomes may be inconsistent with organizational self-interest. Importantly, how might PR practitioners recommend against doing something that may be consistent with organizational goals but bad for the environment or people?

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