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Corporate Social Responsibility, Sustainability and Public Relations

- Negotiating Multiple Complex Challenges

af Donnalyn (Temple University Pompper

indgår i Routledge New Directions in PR & Communication Research serien

indgår i Routledge New Directions in Public Relations & Communication Research serien

Corporate Social Responsibility, Sustainability and Public Relations af Donnalyn (Temple University Pompper
Bag om Corporate Social Responsibility, Sustainability and Public Relations

This book probes how/if it is possible for PR practitioners to ethically navigate organizations toward CSR even when outcomes may be inconsistent with organizational self-interest. Importantly, how might PR practitioners recommend against doing something that may be consistent with organizational goals but bad for the environment or people.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9780415855914
  • Indbinding:
  • Hardback
  • Sideantal:
  • 214
  • Udgivet:
  • 18. maj 2015
  • Størrelse:
  • 163x242x18 mm.
  • Vægt:
  • 474 g.
  • 8-11 hverdage.
  • 6. december 2024
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This book probes how/if it is possible for PR practitioners to ethically navigate organizations toward CSR even when outcomes may be inconsistent with organizational self-interest. Importantly, how might PR practitioners recommend against doing something that may be consistent with organizational goals but bad for the environment or people.

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