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Competition and Marketing Strategies in the Pharmaceutical Industry (RLE Marketing)

af Stuart St P Slatter

indgår i Routledge Library Editions: Marketing serien

Competition and Marketing Strategies in the Pharmaceutical Industry (RLE Marketing) af Stuart St P Slatter
Bag om Competition and Marketing Strategies in the Pharmaceutical Industry (RLE Marketing)

This book examines the nature and extent of competition in the pharmaceutical industry and analyses the interaction between market structure and selected elements of the marketing mix.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9781138793521
  • Indbinding:
  • Hardback
  • Sideantal:
  • 152
  • Udgivet:
  • 22. august 2014
  • Størrelse:
  • 242x166x20 mm.
  • Vægt:
  • 392 g.
Leveringstid: 8-11 hverdage
Forventet levering: 28. november 2024

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This book examines the nature and extent of competition in the pharmaceutical industry and analyses the interaction between market structure and selected elements of the marketing mix.

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