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Brand Breakout

- How Emerging Market Brands Will Go Global

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Written by the world's leading thinkers on brand strategy, this book looks at what Asian and emerging market brands need to do to succeed in international markets and the challenges they face when competing with western brands.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9781137467591
  • Indbinding:
  • Paperback
  • Sideantal:
  • 256
  • Udgivet:
  • 15. februar 2015
  • Størrelse:
  • 157x236x16 mm.
  • Vægt:
  • 430 g.
  • 8-11 hverdage.
  • 2. december 2024

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- Rabat på køb af fysiske bøger
- 1 valgfrit digitalt ugeblad
- 20 timers lytning og læsning
- Adgang til 70.000+ titler
- Ingen binding

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Ingen binding og kan opsiges når som helst.

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Written by the world's leading thinkers on brand strategy, this book looks at what Asian and emerging market brands need to do to succeed in international markets and the challenges they face when competing with western brands.

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