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  5. Authorship as Promotional Discourse in the Screen Industries

Authorship as Promotional Discourse in the Screen Industries

af Leora Hadas

indgår i Routledge Studies in Media and Cultural Industries serien

Authorship as Promotional Discourse in the Screen Industries af Leora Hadas
Bag om Authorship as Promotional Discourse in the Screen Industries

This book discusses the use of authorship discourses and author figures in the promotion and marketing of media content, dealing with the U.S. mainstream media, including franchise film, network television, and triple-A video games.

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  • Sprog:
  • Ukendt
  • ISBN:
  • 9780367504045
  • Indbinding:
  • Paperback
  • Sideantal:
  • 196
  • Udgivet:
  • 1. August 2022
  • Størrelse:
  • 234x25x155 mm.
  • Vægt:
  • 330 g.
  • 2-3 uger.
  • 9. Oktober 2024
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This book discusses the use of authorship discourses and author figures in the promotion and marketing of media content, dealing with the U.S. mainstream media, including franchise film, network television, and triple-A video games.

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