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Authorship as Promotional Discourse in the Screen Industries

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This book discusses the use of authorship discourses and author figures in the promotion and marketing of media content, dealing with the U.S. mainstream media, including franchise film, network television, and triple-A video games.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9780367356514
  • Indbinding:
  • Hardback
  • Sideantal:
  • 196
  • Udgivet:
  • 2. juli 2020
  • Størrelse:
  • 242x160x20 mm.
  • Vægt:
  • 458 g.
  • 2-4 uger.
  • 20. december 2024
På lager
Forlænget returret til d. 31. januar 2025

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This book discusses the use of authorship discourses and author figures in the promotion and marketing of media content, dealing with the U.S. mainstream media, including franchise film, network television, and triple-A video games.

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