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Analytic Activism

- Digital Listening and the New Political Strategy

af David (Assistant Professor of Media and Public Affairs Karpf

indgår i Oxford Studies in Digital Politics serien

Analytic Activism af David (Assistant Professor of Media and Public Affairs Karpf
Bag om Analytic Activism

Netroots activist organizations are increasingly turning to digital analytics in order to listen to their supporters, monitor public sentiment, experiment with new tactics, and develop strategies that can succeed in the new media environment. This book discusses the rise of "analytic activism," including both its strengths and its limitations.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9780190266134
  • Indbinding:
  • Paperback
  • Sideantal:
  • 224
  • Udgivet:
  • 12. januar 2017
  • Størrelse:
  • 235x157x14 mm.
  • Vægt:
  • 326 g.
  • 3-4 uger.
  • 16. december 2024
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- Adgang til 70.000+ titler
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Beskrivelse af Analytic Activism

Netroots activist organizations are increasingly turning to digital analytics in order to listen to their supporters, monitor public sentiment, experiment with new tactics, and develop strategies that can succeed in the new media environment. This book discusses the rise of "analytic activism," including both its strengths and its limitations.

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