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Analytic Activism

- Digital Listening and the New Political Strategy

Bag om Analytic Activism

Netroots activist organizations are increasingly turning to digital analytics in order to listen to their supporters, monitor public sentiment, experiment with new tactics, and develop strategies that can succeed in the new media environment. This book discusses the rise of "analytic activism," including both its strengths and its limitations.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9780190266127
  • Indbinding:
  • Hardback
  • Sideantal:
  • 222
  • Udgivet:
  • 12. januar 2017
  • Størrelse:
  • 239x160x20 mm.
  • Vægt:
  • 522 g.
Leveringstid: 2-4 uger
Forventet levering: 6. december 2024

Beskrivelse af Analytic Activism

Netroots activist organizations are increasingly turning to digital analytics in order to listen to their supporters, monitor public sentiment, experiment with new tactics, and develop strategies that can succeed in the new media environment. This book discusses the rise of "analytic activism," including both its strengths and its limitations.

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