Ambush Marketing & the Mega-Event Monopoly
- How Laws are Abused to Protect Commercial Rights to Major Sporting Events
- Indbinding:
- Paperback
- Sideantal:
- 764
- Udgivet:
- 18. juli 2014
- Udgave:
- 2012
- Størrelse:
- 158x235x46 mm.
- Vægt:
- 1162 g.
Leveringstid:
2-3 uger
Forventet levering: 2. december 2024
Beskrivelse af Ambush Marketing & the Mega-Event Monopoly
This book undertakes a critical examination of commercial rights to sports mega-events (focusing on sponsorship), the exclusivity of such rights and the legal implications of the modern mega-event sponsorship model.
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