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Ambush Marketing & the Mega-Event Monopoly

- How Laws are Abused to Protect Commercial Rights to Major Sporting Events

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This book undertakes a critical examination of commercial rights to sports mega-events (focusing on sponsorship), the exclusivity of such rights and the legal implications of the modern mega-event sponsorship model.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9789067048637
  • Indbinding:
  • Hardback
  • Sideantal:
  • 764
  • Udgivet:
  • 6. juni 2012
  • Udgave:
  • 2012
  • Størrelse:
  • 171x241x45 mm.
  • Vægt:
  • 1300 g.
Leveringstid: 2-3 uger
Forventet levering: 2. december 2024

Beskrivelse af Ambush Marketing & the Mega-Event Monopoly

This book undertakes a critical examination of commercial rights to sports mega-events (focusing on sponsorship), the exclusivity of such rights and the legal implications of the modern mega-event sponsorship model.

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