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Alcohol Advertising and Young People's Drinking

- Representation, Reception and Regulation

af B. Gunter
Alcohol Advertising and Young People's Drinking af B. Gunter
Bag om Alcohol Advertising and Young People's Drinking

Methodological weaknesses abound in studies of the purported effects of alcohol advertising and other forms of marketing and the significance specifically of advertising as an agent that shapes young people's alcohol consumption could be weaker than often thought.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9781349314959
  • Indbinding:
  • Paperback
  • Sideantal:
  • 241
  • Udgivet:
  • 1. Januar 2010
  • Udgave:
  • 12010
  • Størrelse:
  • 152x229x0 mm.
  • Vægt:
  • 374 g.
  • 8-11 hverdage.
  • 4. Oktober 2024
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Beskrivelse af Alcohol Advertising and Young People's Drinking

Methodological weaknesses abound in studies of the purported effects of alcohol advertising and other forms of marketing and the significance specifically of advertising as an agent that shapes young people's alcohol consumption could be weaker than often thought.

Brugerbedømmelser af Alcohol Advertising and Young People's Drinking



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