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Alcohol Advertising and Young People's Drinking

- Representation, Reception and Regulation

Bag om Alcohol Advertising and Young People's Drinking

Methodological weaknesses abound in studies of the purported effects of alcohol advertising and other forms of marketing and the significance specifically of advertising as an agent that shapes young people's alcohol consumption could be weaker than often thought.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9780230237537
  • Indbinding:
  • Hardback
  • Sideantal:
  • 241
  • Udgivet:
  • 13. oktober 2010
  • Størrelse:
  • 146x223x20 mm.
  • Vægt:
  • 432 g.
  • 8-11 hverdage.
  • 16. december 2024
Forlænget returret til d. 31. januar 2025

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- Ingen binding

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Beskrivelse af Alcohol Advertising and Young People's Drinking

Methodological weaknesses abound in studies of the purported effects of alcohol advertising and other forms of marketing and the significance specifically of advertising as an agent that shapes young people's alcohol consumption could be weaker than often thought.

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