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Aiming Big with Small Cars

- Emergence of a Lead Market in India

af Cornelius Herstatt, Rajnish Tiwari

indgår i India Studies in Business and Economics serien

Aiming Big with Small Cars af Cornelius Herstatt
Bag om Aiming Big with Small Cars

This book focuses on the small car segment of India's automotive industry to explain the emergence of lead markets. Lead markets are considered crucial for the global diffusion of new products and this book investigates whether sustainable lead markets can also emerge in developing economies, and if so, under which conditions.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9783319345222
  • Indbinding:
  • Paperback
  • Sideantal:
  • 229
  • Udgivet:
  • 23. august 2016
  • Udgave:
  • 12014
  • Størrelse:
  • 235x155x14 mm.
  • Vægt:
  • 3985 g.
  • 8-11 hverdage.
  • 20. november 2024
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This book focuses on the small car segment of India's automotive industry to explain the emergence of lead markets. Lead markets are considered crucial for the global diffusion of new products and this book investigates whether sustainable lead markets can also emerge in developing economies, and if so, under which conditions.

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