De Aller-Bedste Bøger - over 12 mio. danske og engelske bøger
Levering: 1 - 2 hverdage
Hjælp
Login
  1. Forside
  2. Bøger
  3. Business og læring
  4. Marketing
  5. Aiming Big with Small Cars

Aiming Big with Small Cars

- Emergence of a Lead Market in India

af Cornelius Herstatt, Rajnish Tiwari

indgår i India Studies in Business and Economics serien

Aiming Big with Small Cars af Cornelius Herstatt
Bag om Aiming Big with Small Cars

This book focuses on the small car segment of India's automotive industry to explain the emergence of lead markets. Lead markets are considered crucial for the global diffusion of new products and this book investigates whether sustainable lead markets can also emerge in developing economies, and if so, under which conditions.

Vis mere
  • Sprog:
  • Engelsk
  • ISBN:
  • 9783319020655
  • Indbinding:
  • Hardback
  • Sideantal:
  • 229
  • Udgivet:
  • 12. november 2013
  • Udgave:
  • 2014
  • Størrelse:
  • 155x235x15 mm.
  • Vægt:
  • 5148 g.
  • 8-11 hverdage.
  • 6. december 2024
På lager

Normalpris

Abonnementspris

- Rabat på køb af fysiske bøger
- 1 valgfrit digitalt ugeblad
- 20 timers lytning og læsning
- Adgang til 70.000+ titler
- Ingen binding

Abonnementet koster 75 kr./md.
Ingen binding og kan opsiges når som helst.

Bag om Cornelius Herstatt

Vis alle bøger af Cornelius Herstatt

Beskrivelse af Aiming Big with Small Cars

This book focuses on the small car segment of India's automotive industry to explain the emergence of lead markets. Lead markets are considered crucial for the global diffusion of new products and this book investigates whether sustainable lead markets can also emerge in developing economies, and if so, under which conditions.

Brugerbedømmelser af Aiming Big with Small Cars



Andre købte også..
Find lignende bøger
Bogen Aiming Big with Small Cars findes i følgende kategorier: