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Advertising to Children on TV

- Content, Impact, and Regulation

af Barrie Gunter
Advertising to Children on TV af Barrie Gunter
Bag om Advertising to Children on TV

The current rapid growth of TV platforms in terrestrial, sattelite, and cable formats will soon move into digital transmission, offering opportunities for greater commercialization through advertising on media that have not previously been exploited. In

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9780805858303
  • Indbinding:
  • Paperback
  • Sideantal:
  • 224
  • Udgivet:
  • 15. juli 2005
  • Størrelse:
  • 153x228x8 mm.
  • Vægt:
  • 308 g.
Leveringstid: 2-4 uger
Forventet levering: 7. december 2024

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The current rapid growth of TV platforms in terrestrial, sattelite, and cable formats will soon move into digital transmission, offering opportunities for greater commercialization through advertising on media that have not previously been exploited. In

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