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Advertising to Children on TV

- Content, Impact, and Regulation

af Barrie Gunter
Advertising to Children on TV af Barrie Gunter
Bag om Advertising to Children on TV

The growth of TV platforms in terrestrial, satellite, and cable formats will soon move into digital transmission. These all offer opportunities for greater commercialisation through advertising on media that have not previously been exploited. This book looks to the future in considering how effective codes of practice and regulation will develop.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9780805844887
  • Indbinding:
  • Hardback
  • Sideantal:
  • 224
  • Udgivet:
  • 16. august 2004
  • Størrelse:
  • 152x229x19 mm.
  • Vægt:
  • 570 g.
  • 8-11 hverdage.
  • 28. november 2024
På lager

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Abonnementspris

- Rabat på køb af fysiske bøger
- 1 valgfrit digitalt ugeblad
- 20 timers lytning og læsning
- Adgang til 70.000+ titler
- Ingen binding

Abonnementet koster 75 kr./md.
Ingen binding og kan opsiges når som helst.

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Beskrivelse af Advertising to Children on TV

The growth of TV platforms in terrestrial, satellite, and cable formats will soon move into digital transmission. These all offer opportunities for greater commercialisation through advertising on media that have not previously been exploited. This book looks to the future in considering how effective codes of practice and regulation will develop.

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