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Advertising on Trial

- Consumer Activism and Corporate Public Relations in the 1930s

af Inger L. Stole

indgår i History of Communication serien

Advertising on Trial af Inger L. Stole
Bag om Advertising on Trial

It hasn't occurred to even the harshest critics of advertising since the 1930s to regulate advertising as extensively as its earliest opponents almost succeeded in doing. This title examines how these consumer activists sought to limit the influence of corporate powers by rallying popular support to moderate and transform advertising.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9780252072994
  • Indbinding:
  • Paperback
  • Sideantal:
  • 312
  • Udgivet:
  • 30. Marts 2006
  • Størrelse:
  • 152x229x20 mm.
  • Vægt:
  • 513 g.
  • Ukendt - mangler pt..

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It hasn't occurred to even the harshest critics of advertising since the 1930s to regulate advertising as extensively as its earliest opponents almost succeeded in doing. This title examines how these consumer activists sought to limit the influence of corporate powers by rallying popular support to moderate and transform advertising.

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